DESIGNED & MADE IN NORTH CAROLINA.

Alex Mostella founded his namesake label in the spring of 2016. Growing up in Fayetteville, NC, Alex was inspired by the rich heritage of his home state and its deep roots in textiles and apparel.

At age 23, the self-taught designer felt a need for a brand that represented the place & people that he loved, and he created his first men’s ready-to-wear collection.

The concept was simple: He wanted to connect his southern roots with a modern approach to design, craftsmanship & culture: Creating authentic, quality products that have purpose and enhance the lives of those who wear them. Each garment is designed and made by hand in North Carolina.

Our goal is to define a modern take on southern life, and create tomorrow’s classics.